PIXELPROOF PLUS - PSBank Annual Report 2019

Redefining Journeys

Crossing a decade

Award 🏆

56th Anvil Awards by the Public Relations Society of the Philippines

Silver Anvil, Publication

ABOUT THE REPORT

They say you can’t understand a person until you’ve walked a mile in his shoes.

PSBank has been doing just that — walking the journey with its customers, understanding what motivates them in life, what they go through, what matters to them most, and how we can help them reach their dreams.

Fifty-nine years ago, this used to be a simple task. Customers came to our branch for basic banking needs: to open an account, make a deposit, apply for a loan, or ask for a printed statement of account.

With digital technology becoming ubiquitous, the customer journey is no longer just going from point A to B. Customers now demand access to their accounts through a channel of their choice — be it inside a branch, online, or on mobile.

Our 2019 Annual Report chronicles how we are Redefining Journeys. We made changes in our processes and systems, harnessed data and technology, engaged our customers more actively, and embedded a service culture in our organization — all geared towards making a positive impact on our customers’ lives.

Crossing another decade to our 60th year does not mean the end of the journey. PSBank will continue to evolve and innovate to remain relevant to our customers, now and in the future.

View Complete Report Here