Project Goal
To develop a promotional product (energy drink) and attribute to the company's branding to be top of mind to its users. Target audience are existing client in the earthmoving industry and its 2nd - 3rd degree network. Key visual elements is Attach2 Equipment's Icon, color, and textures.
Attach2 Equipment is specialist manufacturer of standard excavator attachments.
To know more visit their website at https://www.attach2.com/nz
The visual needs to communicate energy, power, and focus. To be at your 100% even if there is hindrances or blockage in front of you. To be top of mind if you need to power through you day.
Key words: breakthrough, power through, productivity, sharp, focused, energy, extra boost
STUDY 1
• Render of the wall and rocks in 2D
• Arrow bursting through the wall (using the same arrow from the brand visual element) used 3D revolve in Adobe illustrator to face it forward
• Refine the arrow by adding perspective to make look bursting from the back moving forward
• Added sub-text and "+" icon with background light effects
STUDY 2
• Render of the wall and rocks in 2D
• Working with yellow gold (brand color); Monochrome golden effect in mind
• Arrow bursting through the wall (using the same arrow from the brand visual element) used 3D revolve in Adobe illustrator to face it forward
• Refine the arrow by adding perspective to make look bursting from the back moving forward
• Minor Adjustment on the Arrow's color
• Added bigger 2D cracks on the wall
• Reposition the sub-text and the "+" icon with background light effects
STUDY 3 (chosen study)
• Using the rock texture from the brand (Photographic Render)
• "A2 Energy drink" working name of the product
• Added yellow glow on the background to make it stand out from the dark foreground
• Used Maxon Cinema 4d to generate foreground texture of rock explosion
• Added Chrome effect on the word "ENERGY DRINK" to stand out from the busy background
Generated some exploding rock texture in Maxon Cinema 4D
THANK YOU FOR VIEWING
