#WeAreWhereYouAre
Award 🏆
53rd Anvil Awards by the Public Relations Society of the Philippines
Silver Anvil -Â Publication
ABOUT THE THEME
The past three Annual Reports, this one included, carried themes that tell our journey in pursuing customers—from being “In Touch,” to “engaging them,” and ultimately “being wherever they are.”
“In Touch” highlighted initiatives on electronic channels as a means to stay connected with customers in meeting their banking needs. We realize that it takes more than a connection to be the country’s consumer and retail bank of choice.
We took steps ahead by actively “Engaging Our Customers,” not just in terms of meeting their requirements, but understanding them a little bit more. This is consistent with our end goal of providing exceptional customer experience at every encounter.
In 2016, we heightened engagement with our customers on all fronts: from our branches to electronic touch points, and recently in social media. We employed the power of this new platform to communicate, to serve, and to discover more about our customers because they are there.
More than ever, we say with confidence: We Are Where You Are.
PSBank Annual Report 2016
Editorial Content and Creative Agency: Writers Edge Inc
Layout & Design: Jeremiah Macasero
Photography: Albert Labrador
Publisher: Philippine Savings Bank
